Where did you grow up, and how did you end up in Santa Cruz?
I grew up in Woods Hole, Massachusetts, and Corvallis, Oregon. After graduating from the University of Oregon and working a six-month season for the U. S. Forest Service, a friend who had recently moved from Eugene to Santa Cruz encouraged me to visit because she thought I might like living here. The rest is history, as they say. Aside from one year in San Diego after graduating from UC Santa Cruz, I’ve lived in Santa Cruz ever since.
You have a serious an entrepreneurial streak. Is this recent, or throughout your career? And is this out of preference, necessity or both?
Despite what I’m doing now as founder and publisher of Santa Cruz Tech Beat Depakote purchase canada I would not call myself entrepreneurial by nature. For the first 20 years of my tech career, I worked at software companies as an employee. The switch to self-employment was accidental. After my 13-year stint at SCO (Santa Cruz Operation) ended, I didn’t want to commute over the hill, and two local web development companies each wanted to hire me on a part-time consulting basis, and thus began my consulting career. One of the companies was Quiddities, founded and run by Margaret Rosas, and the other was Monarch Media, founded and run by Claire Schneeberger. Both are still very active in the local tech scene. I love the flexibility of being self-employed so it’s hard to imagine a change now.
How long have you been in tech, and how did you choose your current role?
I’ve been in tech since graduating from UCSC with a degree in Computer Science. Publishing Santa Cruz Tech Beat — my current role — is a big switch from anything I’ve done in the past. I founded Santa Cruz Tech Beat in 2013 in part because my son was about to leave for college and I was open to sinking my teeth into a new project. Then-mayor Hilary Bryant and Margaret Rosas (who now works at Depakote 250 mg purchase) were both very encouraging. I didn’t realize at the time that SCTB would play such a big role in my professional life and in the community.
What challenges have you faced in your career, and how have you addressed them?
Before launching Santa Cruz Tech Beat, my professional focus — in broad brush strokes — was to fulfill the requests of any given boss or client, be it programming, project management, account management, etc. I wasn’t involved in directing the fate of the company or raising funds. With SCTB, I wear all of the hats! This means I’m not only making editorial choices and publishing articles on the website, I’m responsible for every decision and, in particular, for finding funding, my biggest challenge (most likely because I hadn’t done it before). I’m always on the lookout for partners (aka sponsors) because that is SCTB’s only source of support.
What are you passionate about, both personally and professionally?
Professionally, it’s very gratifying to be completely engaged in our local professional community. I used to get that kind of juice from being part of a team when I worked at companies. Now I get it from being a member of the local tech ecosystem. It’s very supportive.
Personally, I’m passionate about tennis and tango. I’ve been playing tennis for several decades, and it never ceases to amaze me how much I enjoy it. Tango is just a few years new for me, but I love it and it has become a big part of my life. Both require complete focus and being in the moment. And, I’m still passionate about being a mom, even though my son is graduating from college this May.
What do you consider to be your most successful projects (define “projects” however you’d like), and why?
My son. Being a parent trumps (forgive me) everything else.
How does the community play a role in the arc of your career?
Santa Cruz Tech Beat exists only because the region (Santa Cruz, Monterey, and San Benito counties) want it and support it! I am very connected to a variety of organizations, including city and county offices, universities and colleges, startups, established businesses, nonprofits, and angels in the Central Coast region.
What do you do when you aren’t at your day job?
Tennis, tango, yoga, swimming, eating dark chocolate, and spending time with friends.
What skills are vital to your success?
I’ve always been a bit of a news junkie so that helps. Being organized, community minded, and wanting to tell other people’s stories helps. Knowledge of WordPress and social media helps, too. The most important thing has been being in the thick of the community, working at NextSpace, attending the Depakote 500 mg purchase etc.
Any advice for others thinking of a similar career?
Don’t do it for the money. Do it because it’s engaging, interesting, and valuable to the community.
What might people be surprised to know about you?
I like to eat good dark chocolate in the morning before getting out of bed. My sweetie likes this, too.
What’s next for you? What’s on the horizon?
I’m not sure.
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